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How Much Does the Web Know About You?

ONLINE PRIVACY

October 25, 2010

In a report for Fortune, Chris Dixon writes on the trend of Internet advertising targeting technologies that rely on "gathering information about users, something that inevitably raises concerns about privacy." With the rise of social networks, more personally identifiable information is available, whereas online users were previously tracked anonymously. The future of online privacy, some suggest, may be more regulation across the globe. "Social networks have provided the means to de-anonymize information," Dixon writes, suggesting "the wall has been breached" between what users share under their real identity online and what information they provide under the cover of anonymity.
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