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Opinion: "Do Not Track" Idea Is Off Track

ONLINE PRIVACY—U.S.

October 21, 2010

An op-ed featured in TechNewsWorld questions whether a "Do Not Track" list for the Internet would have unintended consequences. Referencing recent studies into the collection and use of personal information online, and comments by the FTC's chairman about the possibility of developing an Internet registry modeled on the Do Not Call list, Marc Roth writes, "the feasibility of such an initiative, while well-intentioned, may result in greater costs to businesses and a reduction of access to free online content for consumers. In addition, there are many logistical issues surrounding the idea of a registry that may make it difficult, if not impossible, to implement at this time."
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