The online display ad market is projected to grow six percent in the next four years, according to an NPR report, and the practice is becoming increasingly lucrative. This month the advertising industry launched a new self-regulatory program for online behavioral advertising. The program aims to ward off tighter, government-imposed privacy regulations by making the practice more transparent. It features an icon next to advertisements that track users that links to a disclosure statement and gives consumers the chance to opt out.
Read an overview of the program by Morrison & Foerster in the IAPP Knowledge Center.