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FTC Commissioner: Report Won't Recommend Laws

BEHAVIORAL TARGETING—U.S.

October 20, 2010

At an event in Washington, DC, yesterday, Federal Trade Commission (FTC) member Julie Brill confirmed that the FTC's soon-to-be-released report about behavioral advertising will not recommend the enactment of new laws, MediaPost News reports. Instead, Brill said, "We're talking about a new self-regulatory framework." Companies should improve the ways they provide notice to consumers, Brill said, adding that so-called Schumer boxes and nutritional labels are methods of notice that the commission would support. Brill also indicated that she would support the development of a do-not-track mechanism, the report states.
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