IAB Chief Clarifies Position on Self-Regulation
BEHAVIOURAL TARGETING—AUSTRALIAOctober 15, 2010
The head of the Interactive Advertising Bureau has clarified his position on providing notice to consumers when online behavioural advertising is occurring, reports The Sydney Morning Herald. Recently, Paul Fisher warned that the online ad industry must self-regulate or face tougher laws. "What we want to do is give them notice that may be happening and give them an option to opt out," he said. But in a subsequent interview, he said, "It's really around the interpretation of disclosure." Fisher feels that disclosure means making the information available in a way similar to terms and conditions.