The New York Times reports on HTML 5, the new Web language that will be rolled out over the next few years. It is expected to bring Web users many benefits. It is also expected to enhance opportunities for marketers, advertisers and others to track Web users' activities. The new language would allow for the collection of large amounts of data and storage of that data on the computer user's hard drive. Experts say that could give companies a look at weeks or months worth of personal information including location data, photographs, shopping cart contents and more. (Registration may be required to access this story.)
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