European Data Protection Digest

Site Offers Children's Ethical Communications Kit

CHILDREN’S PRIVACY—UK

October 8, 2010

OUT-LAW.COM reports on the Advertising Association's launch of the Children's Ethical Communications Kit (CHECK), a site aimed at bringing together all UK laws and regulations on advertising to children. The Committee of Advertising Practice has revised its guidance on the collection of data on children this year, the report states, with the rules strengthened in recent months. "Nobody gains from irresponsible marketing where children are concerned," said Advertising Association Director of Communications Ian Barber, noting, "It's damaging for client relationships, for brands, for the industry's reputation and for the person that gets it wrong."
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