In its response to a call for evidence from the Ministry of Justice, the Information Commissioner's Office (ICO) said it needs increased powers of enforcement and that data protection principles need more clarity regarding what data is personal and when consent is needed to use that data. The ICO reiterated the need for jail sentences for the worst offenders and said not enough is being done to deter the misuse of data. Steven McCartney of the ICO told V3.co.UK that "more common sense and clarity need to be applied--if you understand the law, you can adhere to it more easily."
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