ANZ Dashboard Digest

Data Mining Companies Poised To Be Next Wave


October 7, 2010

A new wave of companies that collect data from online users' browsing histories is ready to enter the Australian market. Two of them, the British company Phorm and BlueKai out of California, are already aggregating data, reports The Sydney Morning Herald, and BlueKai claims to have the computer addresses and "purchasing intent" of eight million Australians. The trend is expected to spark a debate over online privacy. Former Privacy Commissioner Malcolm Crompton, CIPP, notes that "the question arises whether the current law is sufficient to address these issues."
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