The Cookie Business is Booming
BEHAVIORAL TARGETINGOctober 6, 2010
NPR reports on the increasingly lucrative world of display ads capable of targeting specific customers by tracking their online behaviors. The online display ad market is projected to grow six percent in the next four years, the report states, but some say the tracking may go too far. "You're talking about a commercial system that's a digital dossier about your innermost secrets, concerns and personal matters," said Jeff Chester of the Center for Digital Democracy. On Monday, the online advertising industry launched a self-regulatory program aimed at better informing Web users about ad targeting.