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Ad Industry Self-Regulatory Plan Launched

ONLINE PRIVACY—U.S.

October 5, 2010

The Hill reports on efforts by the online advertising industry to "ward off tighter privacy regulations with a feature that helps Internet users spot when they are being tracked." The new self-regulatory program features an icon next to advertisements that track users that links to a disclosure statement and gives consumers the chance to opt out. Five advertising trade groups have launched the Web site AboutAds.info, which gives advertisers and networks information about the new icon. While some are hailing the plan, which comes in the midst of discussions by the U.S. Congress about privacy legislation, many privacy advocates are saying self-regulation is not enough.
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