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Icon Program To Debut in Coming Weeks

BEHAVIORAL TARGETING—U.S.

October 1, 2010

The Interactive Advertising Bureau (IAB) and other advertising groups will soon launch a new icon to help Web users understand when behavioral advertising is occurring, MediaPost reports. The IAB, Better Business Bureau, Direct Marketing Association, Network Advertising Initiative and other groups have formed a trade organization to bring the icon forward. The program is part of the advertising industry's effort to more effectively notify users about the collection and use of their data. In an afternoon session at the IAPP Privacy Academy yesterday, Venable partner Stu Ingis said the groups will release guidelines for the program this month.
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