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Experts: Data Is Currency

ONLINE PRIVACY—U.S.

September 28, 2010

Web users' data is a commodity. That is the consensus reached by a privacy advocate and a digital marketer, Tech Daily Dose reports. Jeff Chester of the Center for Digital Democracy and Linda Woolley of the Digital Marketing Association have very different views on what the government's role should be in protecting online privacy, the report states, but both share a similar view on personal data. "Consumers have to understand personal data is a commodity," said Woolley, and Chester noted that what people do online is "the new currency...Data is power." However, while marketers contend that too much federal regulation will jeopardize the ad model on the Web, Chester suggests, "The idea that the Internet is going to go bankrupt if we protect privacy is absurd."
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