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Cookie Legality Questioned

ONLINE PRIVACY

September 24, 2010

From the U.S. to the EU, concerns about the use of Flash cookies for online ad targeting purposes abound, ClickZ reports. And it's not just privacy advocates who are worried, the report states, with concerns also being expressed by regulators, consumers and even the advertising industry. From lawsuits in the U.S. against behavioral targeting companies to the recent statement by European Commissioner Neelie Kroes that such practices violate EU law, the questions about cookies are not going away. "If a consumer removes or blocks a cookie from their system, then a company has to respect that," said Alexander Hanff of the UK-based Privacy International, adding, "if they then go and use surreptitious methods to reinstall that cookie against the consumer's will, they are committing an offense."
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