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Contributing to the Digital Universe

PERSONAL PRIVACY

September 23, 2010

"In your daily life, there are dozens of ways you transmit personal information--without ever logging on to a computer," writes Jason Magder for The Montreal Gazette. Madger notes that the information acquired daily by digital television boxes, RFID chips, vehicle GPS systems, loyalty cards, credit card companies and others, amasses "digital shadows." These digital shadows make up about 70 percent of the "digital universe," according to technology consulting firm IDC's annual study measuring the size of that universe. "It's startling now how much information people can collect about you if they know how to use the right online databases and search engines," said Colin McKay of the Office of the Privacy Commissioner of Canada.
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