Privacy Advisor

How will privacy apply to apps?

Critics of Apple’s policy to keep its criteria for third-party applications close to the vest were assuaged last week when the company revealed its guidelines. The App Store Review Guidelines include provisions on trademarks, data aggregation, user interfaces, violence, pornography and privacy. Apple published the rules in order to help developers “steer clear of issues as they develop apps” and to be sure users have a quality experience with the company’s products, according to the published guidelines.

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