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Lawsuit: Advertiser Evaded Cookie Controls

ONLINE PRIVACY—U.S.

September 17, 2010

A class-action lawsuit has been filed against Ringleader Digital, alleging the company tracks Internet users even after they delete cookies, OUT-LAW.COM reports. The suit claims that the company uses an HTML5 feature to place a "Media Stamp" on mobile devices to allow the tracking of users' Web activities without their knowledge or consent. "When a mobile Web site that uses Media Stamp is accessed, Ringleader's own databases collect information from the mobile device," the lawsuit states, assigning each device a unique number that is then stored by the company. The suit claims the company has violated both the U.S. Computer Fraud and Abuse Act and California's Computer Crime law. A Ringleader spokesman has said the company will "defend its practices vigorously."
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