IAB Expected To Launch Certification Program on Monday
PRIVACY LAW—U.S.September 17, 2010
The Interactive Advertising Bureau (IAB) is expected to launch a program on Monday that will certify that online companies comply with self-regulatory guidelines, MediaPost News reports. It is expected that the start-up Better Advertising will be tapped to assist in monitoring compliance, the report states. In addition, the icon designed last year to help Web users identify when ads are being served to them based on their browsing history is expected to undergo modifications before the online ad industry begins using it. The original "power i" icon was deemed too similar to other images.