Legislators Seek Info on Data Gathering
PRIVACY LAW—U.S.September 3, 2010
With the push for privacy legislation moving forward in the U.S. House of Representatives, Manett Phelps & Phillips LLP review several legislators' responses to a recent series of articles in The Wall Street Journal focused on online data-gathering practices. Following the "What They Know" series, Congressmen Ed Markey (D-MA) and Joe Barton (R-TX) asked 15 Internet companies to explain their practice of allowing third-party advertisers to install tracking mechanisms on the computers of those who visit their sites. "This data gathering permits Web-based enterprises to develop digital dossiers on consumers for a range of purposes, including highly targeted marketing," they noted in their letters. The legislators will consider responses as they debate pending privacy legislation proposed by Reps. Rick Boucher (D-VA) and Bobby Rush (D-IL). Editor's Note: Privacy Tracker subscribers may hear Jim Halpert's analysis of The Wall Street Journal article series on this month's Privacy Tracker call, now available on the Privacy Tracker Web site.