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Personal Data Has a Price


September 2, 2010

NetworkWorld reports on the view of digital personal data as bankable currency. Marc Davis of Microsoft, who is a backer of rights-based privacy, suggests that "every piece of data on the Internet maps back to who created it and who they know. Where they were when they did it, where they've been and where they plan to go. What they are interested in, attend to and interact with, and is around them and when they do these things." All this, he explains, has vast implications for privacy and the economy, he writes, noting that personal data "could be bankable and tradable from your Personal Data Bank," which would be "tied to clear, immediate and concrete benefits to choices about your personal data." Editor's Note: Read more about the concept of data banking and exchange.
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