Daily DashboardEuropean Data Protection Digest

Postal Company Acquires Online Ad Platform

BEHAVIORAL TARGETING—GERMANY

August 30, 2010

As the behavioral targeting market continues to gain momentum in Germany, mail services provider Deutsche Post has acquired Europe's largest targeted online ad platform, Media Post reports. Nugg.ad, which provides "predictive behavioral targeting" for an array of companies, integrates surveys with "machine learning, predictive analytics and targeting." Deutsche Post and its DHL Express division are not strangers to new technology, the report states, pointing out the early use of RFID by the company to track packages. Deutsche Post stated in a press release that the investment in targeting technology will consolidate new areas of growth in online marketing. Nugg.ad displays the European Privacy Seal of approval, the report states.
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