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Not Everyone Wants To Be Found

GEO PRIVACY—U.S.

August 30, 2010

While a vast array of online companies are offering services that let users broadcast their physical location, Forrester Research has discovered that only four percent of Americans have tried such services, The New York Times reports. Of those using location-based technology, 80 percent are men and 70 percent are between the ages of 19 and 35, the report states. Some users featured in the report indicated they did not think about the "privacy trade-off" when it comes to location services that provide such marketing incentives as coupons. Many people, however, said "sharing their physical location crosses a line, even if they freely share other information on the Web." (Registration may be required to access this story.)
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