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Internet Reputation Managers Increasingly Popular

ONLINE PRIVACY—U.S.

August 27, 2010

The Boston Globe reports on the increasing prevalence of Internet reputation managers. The services aim to promote factual or neutral news on multiple social networking and profile pages so that those items appear ahead of "digital dirt." Harvard University Internet law professor Jonathan Zittrain says he's concerned with the idea "that people should have to buy their way to a better, or just accurate, reputation," and proposes people should be able to declare "reputation bankruptcy" every few years and start with a clean slate.
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