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Internet Advertisers Speak Out


August 13, 2010

In the wake of reports on privacy concerns related to online advertising, the Interactive Advertising Bureau (IAB) is asking its members to help fund a campaign defending the industry, The Wall Street Journal reports. While online advertising associations have designed a self-regulatory plan aimed at informing consumers about data collection, many lawmakers and privacy advocates do not believe it is enough. IAB President Randall Rothenberg spoke out against government regulation of the collection and use of consumer data, the report states, noting that limitations would "return the U.S. to a world of limited consumer choice in news, entertainment, products and services." Other Internet advertising executives have a different view, suggesting there is a need for a sustainable privacy strategy. (Registration may be required to access this story.)
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