Inside 1to1:Privacy

Greetings!

August 12, 2010

It is certainly true that a picture paints a thousand words. But in today's world, pictures can also e-mail, upload and geotag themselves, as Fran Maier learned recently after her camera disappeared on a trip to Europe.

In this month's Inside 1to1: Privacy, we bring you her story. It's one where the pictures tell much, much more than expected. And it's one that could become more common as smart technologies increasingly work their way into the gadgets and devices of our daily lives. The privacy repercussions of such instruments are some of the unintended consequences of technological progress.

Online behavioral advertising--targeting advertisements to Internet users based on their browsing activities--could be classified as an unintended opportunity of new technology. It's a multi-billion dollar market, but there are privacy concerns. Several breakout sessions at our upcoming IAPP Privacy Academy 2010 are dedicated to the topic of OBA, and I hope that you will join us next month in Baltimore to learn more about the privacy implications and opportunities associated with this new marketing landscape. We are delighted that the director of the Federal Trade Commission's Bureau of Consumer Protection, David Vladeck, will provide a keynote address at the event. Director Vladeck's comments about the advertising industry's self-regulatory efforts have commanded the attention of many. We expect to hear more from him on this topic at the academy.
 
As always, we hope you enjoy this month's features.
 
J. Trevor Hughes, CIPP
Executive Director, IAPP