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FTC Exploring Simplified Notice, Do-Not-Track

ONLINE PRIVACY—U.S.

July 28, 2010

At the Senate Commerce Committee's hearing Tuesday on online privacy, FTC Chairman Jon Leibowitz testified that the commission is exploring the feasibility of an online "do not track" list and may recommend that firms detail the most "material terms" of their privacy policies in a small box so that controversial practices are not buried in fine print, Tech Daily Dose reports. Leibowitz also noted that when it comes to online behavioral targeting, "I think opt-in generally protects consumers' privacy better than opt-out...I don't think it undermines a company's ability to get the information it needs to advertise back to consumers." The FTC is expected to release a report this fall with its recommendations for improving online privacy.
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