Daily Dashboard

Walmart CPO Dispels Clothing ID Concerns

RFID

July 23, 2010

Starting next month, Walmart will place removable smart tags on garments, The Wall Street Journal reports, and some privacy advocates are raising concerns that discarded tags could be tracked and that retailers might scan RFID-enabled identification carried by customers in their stores. Walmart CPO Zoe Strickland, CIPP/G, told the Daily Dashboard the company has taken steps to ensure that does not happen. "The only things that we're reading are tags in the program," she said, noting the readers cannot read through wallets. As for fears about the scanning of discarded tags, Strickland noted that would require reverse-engineering on the part of anyone trying to determine what was purchased. Walmart conducted a privacy impact assessment in developing the program, she said, and will be providing extensive notification to customers in its stores. (Registration may be required to access this story.)
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