European Data Protection Digest

First Conviction for Unsolicited Marketing

PRIVACY LAW—IRELAND

July 16, 2010

Dublin District Court on Monday convicted supermarket giant TESCO of breaching the European Communities (Electronic
Communications Networks and Services Data Protection and Privacy) Regulations, reports Herald.ie. TECSO pleaded guilty and
admitted to sending e-mails to customers who had previously indicated they did not want them. The company received a €2,000
fine, and Tesco Ireland has suspended all marketing e-mails until it can resolve the situation to the satisfaction Office of
the Data Protection Commissioner, the report states. Deputy Data Protection Commissioner Gary Davis said his office had warned
the company about its actions in the past and hopes that this conviction sends a message to others about this kind of
marketing.
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