ANZ Dashboard Digest

Use on the Rise, But Without a Map

SOCIAL NETWORKING—AUSTRALIA

July 9, 2010

A report by IDC and Unisys indicates employers expect a rise in companies' use of online media but are struggling to get policies in place. The study showed 41 percent of companies expect to use Twitter for business purposes within 12 months, while 34 percent do not have guidelines for social networking use, reports CIO. Nick Abrahams from Sydney law firm Norton Rose says policies need to take into account both internal and external use. "Internally they must be considered within the context of employee relations...Externally what is said on company Twitter, blog and Facebook sites, and by whom, must also be carefully managed..."
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