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Survey Rates Consumers' Willingness To Share Data

ONLINE PRIVACY

June 25, 2010

Privacy remains a burning issue for online marketers, Marketing Week reports, but a recent study sponsored by Equifax indicates that consumers are more willing to share their information than expected, provided they trust the companies seeking their data. "Three-quarters of consumers are happy to share their personal information for marketing purposes with companies that they have a relationship with," the report states, noting that consumers "believe the brands they know well will treat their personal data with respect." However, the study found that the overwhelming majority of respondents would not share their details with companies they did not have a prior relationship with and that social networking sites made consumers "feel the most wary about providing information."
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