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Despite Policy Updates, Legislators Concerned

PRIVACY

June 24, 2010

Apple has updated its iTunes privacy policy to let users opt out of its iAd platform, eWeek reports. The updated privacy section includes options to let users choose not to receive targeted advertising, according to the policy, which notes that those who choose to opt out of the tailored advertising campaigns "will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests." While Apple has also announced changes to its privacy policy related to location-based services, members of the U.S. House Bi-Partisan Privacy Caucus sent a letter to Apple CEO Steve Jobs on Thursday asking about the updated privacy policies and raising concerns about the use and collection of geographic location information.
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