ANZ Dashboard Digest

Fines Imposed for Breaching Do Not Call List

PRIVACY LAW—AUSTRALIA

June 18, 2010

Beginning in August, direct marketers will be fined $2,200 for sending faxes or calling emergency and government numbers listed on the national Do Not Call Register, reports The Herald Sun. Direct marketers will have until 31 August to comply with the new rules, according to the Australian Communications and Media Authority (ACMA). Those who breach the new rules before the August date will be sent information packs, and forums will be held next month to educate the more than 15,000 Australian fax marketers. "We'll monitor the companies. If we find they haven't established proper procedures, we'll take stronger action," said an ACMA spokeswoman. Legislation was passed last month expanding the list of forbidden numbers, the report states.
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