ANZ Dashboard Digest

Data Miners: "Prospect At Your Own Peril"


June 18, 2010

The negative reactions to recent high-profile incidents involving social networking site Facebook's privacy settings and Google's collection of personal data through unsecured WiFi networks should serve as warnings to data miners, The Sydney Morning Herald reports. Information provided to Web sites--whether social networks, merchants or loyalty rewards programs--can be "sifted and sorted" by companies and online marketers. While describing life in the digital era as "one big data collection opportunity," the report focuses on the response from individuals who, whether they share information voluntarily online or not, are uncomfortable "having the intimate details of their lives shared with third parties."
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