Balancing Privacy and Profit
SOCIAL NETWORKING—U.S.June 16, 2010
With nearly 500 million members--the equivalent of the third-largest country in the world--social networking giant Facebook must walk a "tricky line" between respecting users' privacy and making advertising profits, USA Today reports. Facebook and other social networks are facing more and more scrutiny over their privacy policies, the report states, with some U.S. legislators pushing for regulation of the collection and sharing of consumer information. Internet experts contend that too many requirements for user permission to share information could mean "innovation would slow to a crawl." Privacy advocates, however, point to "an inevitable conflict between Facebook's treasure trove of user data and the temptation to sell it to advertisers."