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Mobile Marketing Concerns Lawmakers, Advocates

GEO PRIVACY—U.S.

June 14, 2010

As mobile marketing expands on smartphones and other devices, there are concerns among U.S. lawmakers and privacy advocates over the geolocational information marketers collect and how it is used. Some fear that data could be misused or exposed through hacking, accidental breaches or subpoenas, The Wall Street Journal reports. Two recent studies found that mobile marketers often lack privacy policies or fail to communicate with consumers about how their data will be managed and shared. "Individuals, I think, would want to have the highest level of control over how companies can track their physical locations," said Rep. Rick Boucher (D-VA), who has drafted an Internet privacy bill. (Registration may be required to access this story.)
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