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LifeLock CEO Victim of 13 ID Theft Incidents

IDENTITY THEFT—U.S

May 19, 2010

The CEO of a credit monitoring services company has been the victim of identity theft 13 times, Computerworld reports. LifeLock CEO Todd Davis, who is notorious for publishing his Social Security number (SSN) in numerous advertisements to demonstrate confidence in his company's product, says not all of the instances were "true identity thefts." The Phoenix New Times first reported Davis had been victimized by thieves who used his SSN to open cellular phone and utility accounts and to purchase gifts. Davis noted that the 13 successful attempts were among "hundreds" that were prevented by LifeLock's product.
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