Daily Dashboard

What Does Your Favorite Charity Know About You?


May 17, 2010

The value of your home. How much your stock holdings have increased. What night of the week you're most likely to be home to answer the phone. How much you make per year. These are all facts that your favorite charities may have gathered about you as they search for prospective donors, The Wall Street Journal reports. Some nonprofit hospitals, for example, will use such data to give VIP treatment to potential donors, the report states. According to one marketing research firm, nearly half of all charities now use donor research tools to help focus on those who are most likely to give. With so much data publicly available, the report states, "There are virtually no limits to the snooping charities can do." (Registration may be required to access this story.)
Full Story