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New Sites Rattle Privacy Concerns

SOCIAL NETWORKING

May 14, 2010

A new social networking site aims to "add value to every swipe" of a customer's credit card purchase by publishing information about what consumers are buying and where. Swipely works on the premise that if users know people who bought certain items and can vouch for it, they are more likely to purchase those items themselves, Inventorspot reports. Swipely's advent follows that of Blippy, the site that publishes purchase information and that recently apologized to customers for inadvertently exposing some users' credit card information online. Meanwhile, Arkansas' attorney general is reminding citizens to protect their privacy in response to a Web site that aggregates personal information from public sources and publishes it online.
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