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Online Publishers Raise Questions About Boucher Bill


May 13, 2010

Online publishers have indicated that a privacy bill proposed by Rep. Rick Boucher (D-VA) is a balanced first step, The Washington Post reports, but they have questions as to how the draft bill could affect their future business models. "What our members provide is free to consumers, but the business model is advertising," said Online Publishers Association President Pam Horan, "so we need to get clarification on what is actually covered here." When it comes to consumers' use of mobile devices and advertisers' ability to use "precise geolocation information" for targeted ads, Horan suggests, "This can all be done in a way that is non-identifiable and is a huge opportunity for us." (Registration may be required to access this story.)
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