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Leibowitz: Forward Progress is Key in Preventing Regulation

BEHAVIORAL TARGETING—U.S.

May 13, 2010

At the Cable Show 2010 in Los Angeles yesterday, Federal Trade Commission Chairman Jon Leibowitz reiterated his stance that the commission is not interested in regulating the behavioral advertising space "so long as self-regulation is making forward progress," Multichannel News reports. He said self-regulatory guidelines proposed by marketers and the Better Business Bureau offer great hope, specifically citing a proposal that calls for online marketers to explain data collection practices in plain language. Disclosure forms, some of which are longer than the United States Constitution, are comprehended by few, Leibowitz said, adding "The consent half of 'notice and consent' rarely reflects a consumer's conscious informed choice."
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