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Is Tracking Users' Favorite Kindle Passages Intrusive?

ONLINE PRIVACY

May 13, 2010

Amazon can now track and display the book passages users most often highlight on their Kindles, raising concerns about the privacy implications of collecting and storing such information. The new feature, which is already being used by some Kindle owners, is expected to be rolled out in the weeks ahead as an automatically enabled update for Kindle's software, according to media reports, and opting out will result in the loss of the device's notes and highlights backup service. The Christian Science Monitor reports that Bnet, a business management Web site, has pointed to the possibility that publishing such information could erode consumer trust, while Amazon has stated that in sharing the highlights, it does not disclose customers' identities or information.
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