Canada Dashboard Digest

Social Networking Users Find Profile Information Used for Marketing

DATA PROTECTION

May 7, 2010

The Vancouver Sun reports on the use of social media profile data for marketing purposes on other Web sites without users' knowledge or permission. One woman discovered that her photograph had been used in a "hot singles" ad when the ad showed up on her husband's profile page. Experts say recent changes to Facebook's privacy settings exacerbate the risks associated with self-publishing personal information. Canadian Privacy Commissioner Jennifer Stoddart criticized the changes, and Assistant Privacy Commissioner Elizabeth Denham said, "We are not happy. I think we will have an announcement to make in the next few weeks."
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