European Data Protection Digest

Draft U.S. Law Could Regulate Online Ads

PRIVACY LAW—U.S. & EUROPE

May 7, 2010

Draft legislation to address Internet privacy issues includes provisions related to targeted advertising, an issue that has been of interest in the UK and EU in recent months. The proposed law sets new rules for use of information, privacy notification and consent. When it comes to online advertising, the bill's sponsors stress the legislation will not disrupt the model, but "simply extends to consumers important baseline privacy protections." A report published in The Register points out that the UK Office of Fair Trading is conducting an investigation into whether it needs to take action to protect consumers over the use of their information to decide what ads they see, while the EU's former consumer affairs commissioner has also raised concerns about behavioural advertising.  
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