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Service Allows Consumers to Manage Online Ads

BEHAVIORAL TARGETING—U.S.

May 5, 2010

A new service has now been unveiled with the aim of giving marketers the ability to let Web users decide what type of targeted advertising they receive. MediaPost News reports that UnsubCentral's new PreferenceCentral will allow companies to collect information directly from consumers about what kinds of targeted ads they wish to receive--if any at all. "This is a tool that will help brands comply with the online behavioral advertising principles," said PreferenceCentral Privacy Officer Steven Vine, explaining that the company has developed the tool in response to requests by clients that use UnsubCentral to ensure their e-mail lists comply with the federal CAN-SPAM law.
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