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Hotels Identify Guests Through Online Reviews

TRAVELERS’ PRIVACY

May 5, 2010

An increasing number of hotels have been finding ways to figure out who you are if you're reviewing them anonymously online, The Washington Post reports. Travel experts point out that hotels are using such online data as locations, dates and usernames to narrow down identity. "Once they find a likely match," the report states, "the review is added to a hotel's guest preference records, next to information such as frequent-guest number, newspaper choice and preferred room type." One expert suggests that with the evolution of technology, "every hotel representative could have a toolbar on his or her computer that reveals everything about a guest at the click of a mouse." (Registration may be required to access this story.)
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