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Boucher-Stearns Bill To Be Released Today

PRIVACY LAW—U.S.

May 4, 2010

Rep. Rick Boucher (D-VA) and Rep. Cliff Stearns (R-FL) will today release the text of a long-anticipated online privacy bill, The Wall Street Journal reports. A year in the making, the bill regulates data collection and ad targeting practices and, according to reports, would apply to online and offline ad targeting activities. For the next two months, the lawmakers will accept comments and will revise the bill before formally introducing it. In previewing the bill at an event on Monday, Boucher noted, "Our purpose is not to interfere with legitimate behavioral advertising, but there is a great deal of concern from Internet users on how their information is being used." Meanwhile, a coalition of public interest groups sent Congress a letter yesterday urging it to enact sweeping online privacy protection. (Editor's note: The bill will be discussed in detail during an IAPP Web conference May 20.)
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