Advances "Far Outpacing Data Protection"
BEHAVIORAL TARGETING—U.S.May 3, 2010
In the post-privacy society, technological advances "are far outpacing personal data protection," according to a New York Times report about online behavioral advertising. Increasing amounts of consumer data are being collected on behalf of advertisers, yet currently no general federal statute requires behavioral data marketers to show us the files they hold on us, says Jessica Rich, a Federal Trade Commission deputy director. "We need new strategies for transparent consumer surveillance," the report states. But, asks Rich, "How does notice and choice work when you don't even interface with the company that has your data?" The FTC will release comprehensive new privacy guidelines later this year. (Registration may be required to access this story.)