Inside 1to1:Privacy

Greetings!

May 1, 2010

Last week's news was awash with stories about Facebook. The media, the blogosphere and others weighed in on recent changes made by the company that result in users' profiles being more "open" by default. Regulators called  for change, advocates called  for an investigation and users raised  eyebrows while others raised funds to build a privacy protective social network that they think will appeal to those currently questioning  their presence on Facebook.
 
And even as company officials tried to assuage  users' fears and roll out new tools to enhance security and privacy, the furor over the new default settings continued unabated.
 
How this gets resolved will almost certainly impact the way forward for many privacy pros. The drama casts a spotlight on the seemingly precarious territory privacy pros must tread in order to serve dual and sometimes dueling interests--business goals and data protection.
 
We hope this month's stories will help set privacy pros on a path to success. One explores the hot buttons of behavioral advertising and offers sound advice for privacy-forward companies or those companies that aspire to be privacy forward. The other presents a gameplan for companies wanting to implement a social media strategy in a privacy sensitive way.
 
As always, we hope you find these stories useful to your work.
 
J. Trevor Hughes, CIPP
Executive Director, IAPP