Tech Specs Released for Icon Use
BEHAVIORAL TARGETINGApril 15, 2010
The Interactive Advertising Bureau and Network Advertising Initiative have released technical standards to accompany a new icon designed to inform Internet users about targeted ads, MediaPost News reports. The CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications intend to guide ad networks and media companies on how to provide consumers with notice when serving ads that are the result of tracking. The icon is part of an industry effort to better inform consumers about the methods behind the ads they receive in order to stave off regulation. In the next few weeks, advertisers will begin testing the icon.