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FTC Complaint Focuses on Tracking, Profiling Consumers

BEHAVIORAL TARGETING—U.S.

April 8, 2010

The Center for Digital Democracy, U.S. PIRG and World Privacy Forum plan to file a complaint today with the Federal Trade Commission (FTC) questioning the tracking and profiling practices Internet companies use to target consumer advertising, the Mercury News reports. The privacy advocates contend that newer methods of targeted advertising are especially problematic because of the detailed user profiles that result from integrating online and offline information. The groups allege this "massive and stealth data collection apparatus threatens user privacy," the report states, and are asking the FTC to compel companies to obtain express consent from consumers before targeting them with ads based on their online activities.
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